Sin categoríaJune 4, 2026
Country Profile: Australia
Australia has evolved from being just a raw materials exporter to consolidating itself as a mature economy, with extraordinary purchasing po…
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Insights & Perspectives
THE
GLOCAL
STORY.
Articles on international marketing, internationalization, and cross-cultural strategy, written by the ARTU team in Zaragoza. Includes our country guides with the market analysis we perform before entering each destination.
Sin categoríaJune 1, 2026
International inbound marketing: the marketing strategy that turns internationalization into a competitive advantage
Discover how international inbound marketing drives your globalization. The methodology that turns internationalization into a competitive a…
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Sin categoríaMay 14, 2026
The Rise of Generative Engines: From SEO to GEO and AEO
The arrival of Large Language Models (LLMs) has given rise to a new search paradigm: Generative Engines (GE). Unlike traditional search engi…
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Sin categoríaApril 30, 2026
Country Profile: China
The Asian giant is no longer just the world s workshop, but the epicenter of global consumption and digital innovation. In a country with …
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Sin categoríaFebruary 11, 2026
From local to global: how we help your company internationalise
Expanding your business beyond local borders is no longer a luxury, it s a necessity. At ARTUbeats, we know this because we have been workin…
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Sin categoríaFebruary 5, 2026
TikTok for Business: How to make the most of the platform?
TikTok for Business is a powerful tool thanks to its global reach, high concentration of young users, prolonged engagement, and demonstrable…
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Sin categoríaJanuary 25, 2026
You are not your customer: why you need a Buyer Persona
In marketing, assuming that we know our audience just because we have been in the industry for years is a classic mistake. Experience counts…
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Sin categoríaJanuary 22, 2026
What is Phygital Retail?
Phygital Retail merges the physical with the digital to create unique, interactive and memorable shopping experiences. It is not just omnich…
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Sin categoríaFebruary 17, 2024
Phygital in retail: how to merge the physical and digital worlds to create the shopping experience of the future
The phygital trend is redefining retail by bringing together the best of the in-person environment with the possibilities of the online worl…
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