International marketing agency in Zaragoza
ARTU is an international marketing agency based in ETOPIA, Zaragoza. We help industrial, technological, and B2B companies from Aragon and Spain establish and grow in foreign markets.
What an international marketing agency does vs an export consultancy
An export consultancy handles customs, legal, and logistics. But to sell in the target country, you need strategic positioning, cultural message adaptation, and an active customer acquisition system.
Deep adaptation of the B2B value proposition for the target market
Multilingual digital strategy, international SEO, and B2B media production
ARTU's Glocal Approach
We combine strategic direction from Zaragoza with a proven network of native specialists in each target country, ensuring speed and authenticity.
Why international expansions fail: Product-Market Cultural Fit
Most failures in international B2B expansions stem from cultural disconnect rather than product quality or pricing. Sounding like an outsider is the most expensive branding mistake.
Literal Translations
Translating a dossier is not brand adaptation. Technical nuances and commercial tones vary significantly across regions.
Local Buyer Habits
Industrial buyers in Germany, France, or China evaluate trust using distinct criteria and local proof.
ARTU Glocal Solution
We refine your messaging and B2B assets to resonate in destination while keeping your unique identity.
Official Provider of Aragón Exterior (AREX)
As an official provider of Aragón Exterior (AREX), we assist companies in Aragon through official digital expansion programs.
Verify accreditation on AREX DigitalOfficial Aragon Accreditation
Sectors we specialize in
Industrial B2B
Machinery, automation, and high-value industrial goods
Technology & SaaS
Software, tech startups, and global SaaS solutions
Biotech & Pharma
Laboratories, biotech solutions, and international healthcare
Tourism & Clusters
Destination promotion, industrial clusters, and trade associations
Featured international case studies
CAMPAG
International positioning for Aragon's Agricultural Machinery Cluster.
View CAMPAG case BiotechBioclonal
Global identity and B2B assets for biotech market expansion.
View Bioclonal case IndustrialSprayman
Brand strategy and digital presence for entering foreign markets.
View Sprayman case