Sprayman

Sprayman sought to strengthen its position in the highly competitive insulation market in the US, aiming to communicate the superior quality and versatility of its spray foam products to both DIY enthusiasts and professional contractors. The challenge was to make the brand stand out and highlight its unique selling points effectively to a broader audience.

We partnered with Sprayman to develop a strong brand persona through a comprehensive brand discovery process. This process allowed us to clearly define the brand’s core values and establish solid brand pillars. We then refreshed their brand identity, creating a modern and consistent look, and developed a comprehensive corporate brand guideline. The new logo was a pivotal part of this update, and we’re also working on new product packaging designs to match the evolved brand identity.